I'm Pagan. This is not something I typically go out of my way to say anything about, but if it comes up, I certainly don't hide it, so this should not surprise most of the people who know me.
Being Pagan, and literate, I find myself perusing the selection on the New Age shelves at my local Barnes & Noble. This section naturally houses books on Wicca, which I personally find retarded. It has almanacs that include things like moon phases and harvest times. It has books on totem animals, the meanings of trees, and how to read ancient runes.
All of this is fine. It makes sense. The spiritualities associated with the New Age movement include all manner of these things - there are tons of Shamanic Animalists, Nature is worshipped as it's own entity in many circles, and I myself cast runes for divinational purposes.
What is not fine, however, is the marked increase in books about alien abductions, freemasons, the Illuminati, vampires, werewolves, and Satanism. The straw that broke the camel's back, for me however, was the recent inclusion of the novel "The Men Who Stare at Goats." I know the movie looks awesome, and I don't know which came first, but that is hardly the point. It has nothing to do with Nature Worship, the New Age movement, or anything else even remotely related.

So I'm pissed! It's insulting to have that crazy shit next to books related to my faith. They don't put anything about the Spanish Inquisition in with the Holy Bibles, do they? Fuck no. In fact, the Malleus Maleficarum is in with the New Age shit. Next to the Necronomicon. In an effort to help keep the general public from misconstruing the associations of my faith and its ilk, I decided to put up some signs. Polite, concise, and strictly informational. I taped one to the top shelf of each of the four sections dedicated to the New Age category, and moved on. To help in the long-term, I've written up a letter that I'm going to start mailing to Steve Riggio, probably once a week or so.

So, my point is this: if you are Pagan yourself, or just enjoy guerrilla education, take the sign, edit it accordingly if you need to (I'm sure other major bookstores are committing the same folly) and tape 'em up. Send the letter to Mr. Riggio, or whomever else you like. Just make sure you sign your own name, please.